Casio wanted to raise brand awareness for its Casio SPF40-1V Sea Pathfinder. Propaganda placed it on the most popular character on television in 2007, Dr. Gregory House. The watch was seen in multiple episodes on Dr. House during the show’s iconic run. It was featured prominently in the Season 4 premiere after the Super Bowl, which attracted 29 million viewers. The season itself averaged 17.64 million viewers for the rest of the season giving Casio excellent exposure.