Gucci is a staple in high-class fashion, consistently setting the standard for luxury. In 2011, as Gucci was launching a new eyewear line, Propaganda placed them front and center on one of the largest pop stars in the world for Jennifer Lopez’s hit single “I’m Into You ft. Lil Wayne.”

J.Lo rocked the glasses in the stunning music video generating 226 million views on YouTube. Propaganda also organized custom PR stills resulting in a media value of over US$ 4,000,000.