Triumph lingerie was looking to increase its brand awareness outside of Europe. Their strategy was to find a female ambassador for its Triumph Florale line. The ambassador had to be over 50 years old and had to represent class, beauty, and intelligence. 

Propaganda negotiated a talent deal with Academy Award-winner Julianne Moore

Propaganda collaborated on ideas for the campaign, executed the print launch, coordinated two full days of photoshoots and personal appearances on behalf of the brand, and coordinated social media posts. All of this was booked and shot within a week due to extremely tight deadline schedules.